Copy & Editorial

I write engaging and strategic omni-channel copy
and provide on-demand editorial services with short turnaround
for a diverse list of clients in fashion, education, publishing, and the arts.

Email lalamichael [at] gmail [dot] com for rates and info.

Totem Creative

At Totem Creative, a New York advertising and print-design agency, I wrote and edited copy for mens- and womenswear retail catalogs, lookbooks, and advertising campaigns encompassing print, online, and social media outlets. Clients include Bloomingdale'sLord & TaylorJos. A BankCuddlDuds, and more.

I also wrote all internal agency communications, pitches, and policy playbooks.


For Norwegian menswear brand SWIMS, I wrote branding and promotional copy for web and print including seasonal catalogues, e-commerce, and marketing activation campaigns.

Publishers Weekly

At Publishers Weekly, I write copy for PW's book reviews section, the industry standard for concise reviews that are run by major booksellers, retailers, and Amazon, and which help determine library acquisition.

Fireside Follies 

At Fireside Follies, an NYC literary and performing arts events series, I wrote and edited promotional copy and publicity materials for the web and social media, leading to a number of high-profile reviews and critics' picks in Brooklyn MagazineTime Out New York, and others.

Arts in a Changing America

For ArtChangeUS, I provided quick turnaround on a 90-page, multi-program toolkit for artists, organizers, and social activists as part of this California Institute for the Arts initiative, working with a third-party design house to get the client a finished product in a short, last-minute push.

Middlecott Design

For Middlecott Design, a Detroit-based international design house, I've written and edited print, web, event, and product copy on behalf of Middlecott and their clients, including BMW, the Museum of Contemporary Art DetroitI Like My Style Magazine, The Middlecott Sketchbattle Experiment, STALA Universe (in partnership with the Kunsthalle Detroit Museum and Quality Metalcraft), and Red Hand Detroit.

Washington Square Review

I served as an editor at Washington Square for two years, where I wrote and edited copy for the website and magazine, among other duties. 

Budget Travel

At Budget Travel, I researched, wrote, and edited content for the magazine's website, blog, and RSS feeds, including articles, reviews, deals, and affiliate stories, and for the magazine's print content, including BT's What’s Online and Reader Tips sections. 

I also managed BT’s social media presence, leading to a 500% growth in the magazine's Twitter and Facebook following over one year.


New York General Consulting

At New York General Consulting, I wrote and edited copy for the school's website, advertising, and proficiency exams, as well as legal documents and responses preparing for, during, and following state-led audits and inspections.


NYU Lillian Vernon Creative Writers House

At the Lillian Vernon Creative Writers House, I earned an MFA in creative writing, and wrote and edited press releases and social media copy to publicize a longstanding, well-respected downtown literary series.


The Michigan State University Writing Center

At the Michigan State Writing Center, I consulted on a large variety of student and faculty writing, including scientific research papers, technical writing, business presentations and professional writing, and film and podcast scripts.